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Students are required to complete the following four courses to earn the certificate: IDS 407: Information and Content Strategy; IDS 432: Storytelling and Technical Writing; IDS 433: Social Media and Content Curation; IDS 435: Persuasion and Strategic Communication To stay competitive, you need to diversify your content marketing strategies and explore different methods. When developing a content marketing strategy, it's ...Content plans are essential for a number of reasons: Strategy alignment: Content plans align content work with marketing and overall organizational objectives, ensuring that content teams focus on the work that matters most. Coordination: The best content plans clearly define what will be completed and when, keeping teams on schedule and in sync. ...About the course. This degree is your chance to learn how to develop content and media strategies that really help organisations achieve their communication goals. 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Develop your ability to innovate, think strategically, and gain a competitive advantage for your organization through our intensive business strategy programs. Explore proven business theories and strategic tools through hands-on exercises, interactive lectures, and dynamic discussions.Jun 16, 2023 · We've broken down the content strategy planning process into seven steps: Define your goals. Research your target audience. Conduct a content audit. Choose your content types. Create your content plan. Develop a process for content creation. Measure the success of your content. Let's take a closer look at each step. Feb 18, 2015 · Certainly having a content strategy is better than not having one. But a documented one is superior. As Kristina Halvorson and Melissa Rach write in Content Strategy for the Web: Your content strategy defines how an organization (or project) will use content to achieve its objectives and meet its users’ needs. 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Consider your ideal customers’ demographic information and how they consume media to identify the best type of content to create. 4.Brand, Identity & Message | Lecture/Practical (IL) | Coursecode: 200778106 Content Audits 1 SWS 1 ECTS. Content Analysis | Project Thesis (PA) | Coursecode: 200778110 Workshop: Content Analysis 2 SWS 10 ECTS. Digital Strategy | Lecture/Practical (IL) | Coursecode: 200778104 Business Strategy for Digital Markets 2 SWS 2 ECTS.9 Okt 2023 ... The program equips students with the skills needed to create, analyze and optimize social media content and campaigns. Students will learn how ...Specialization in Content Strategy: Online Master of Arts in Marketing Become a creative force in modern marketing Get your free guide about our online programs created for the modern marketer. 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